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The leading business magazine Strategy+Business has awarded Asian Brand Strategy “Best Business Books 2006”. Asian Brand Strategy is written by business strategist Martin Roll, and has become a best-seller in more than 60 markets across the world. Strategy+Business is published by leading management consultancy Booz Allen Hamilton.
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends. It maintains the aura of a real luxury brand. Not only has Giorgio Armani become one of the most respected and known brand names in the fashion and luxury brand industry, it is also one of the most highly valued fashion companies in the world with a value of nearly 3 billion Euros.
Singapore Airlines is one of the most recognised and best-performing
brands in Asia. The airline is unique because the boardroom takes
dedicated leadership of the brand strategy unlike many other Asian
companies. The face of the airline, the Singapore Girl, has become a
very successful brand icon with an almost mythical status and aura
around her. The Singapore Girl has contributed immensely to the success
of Singapore Airlines’ brand strategy and its positioning around
customer and service excellence.
A well-drafted and professionally managed corporate branding strategy and
implementation plan can be a powerful component of the board room work. Read
the 10 crucial steps towards a successful corporate branding strategy.
In the next five years, we will see a rapid changing landscape in Asia
where the opportunities for Asian companies to benefit from
international corporate and product branding efforts will be larger than
ever before. The growing emphasis on international branding will move up
the boardroom agenda and VentureRepublic strongly believes that branding
will become one of the most prominent drivers of value in Asia Pacific
in the next two decades.
Martin Roll is Visiting Professor in Strategic Brand Management at China European Business School (CEIBS) in Shanghai. The school is ranked no. 1 Executive Education in Asia by Financial Times 2003, and is a widely recognized institution of learning performance and high academic standards.
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"Martin is a top tier executive, business consulting professional
whose accomplishments when it comes to branding excellence,
leadership and Asian knowledge, are second to none.
He is bright, articulate and freely shares his knowledge with
wit and directness. He approaches both life and the consulting
process with integrity, knowledge and a "can do" attitude. I would
recommend him without hesitation."
Michael Aagaard Andersen
Executive Vice President
Bang & Olufsen Ltd
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